Free Monthly Employee Schedule Template: How to Create a Social Media Calendar

Are you tired of feeling overwhelmed with creating a social media calendar for your business? Do you struggle to decide what type of content to post, how often to post it, and on which social channels? You're not alone! Creating a social media calendar can seem daunting, but by following these simple steps, you'll be well on your way to planning and scheduling your content in no time.

First, let's start with the basics. A social media calendar is an overview of your upcoming social media posts, organized by date. It's a crucial tool for any business looking to maintain consistency across its social media channels. But before we dive into how to create one, let's talk about what makes up a successful social media calendar.

Decide What Your Social Media Calendar Should Include

When creating your social media calendar, it's essential to decide what types of content you want to include. For example, some businesses may want to focus on promoting their products or services, while others may prioritize sharing educational content or engaging with their audience.

Here are some general guidelines to keep in mind:

* 20% of your posts should promote your business or drive conversions

* 80% of your posts should inform, educate, or entertain

* One-third of your social posts should involve personal interaction with your followers

* One-third of your posts should share curated content from industry thought leaders

* One-third of your posts should promote your business or drive conversions

Choose Your Social Channels and Content Mix

Once you've decided on the types of content you want to include, it's time to choose which social channels to use for each type. For example, Facebook may be a better platform for promoting products or services, while Twitter may be more suitable for sharing breaking news or engaging with your audience.

Audit Your Social Networks and Content

Before building your social media posting calendar, you need a clear picture of your existing social media accounts. This includes:

* Key metrics for measuring future success on each platform

* Gaps, underwhelming results, and opportunities for improvement

* Your most successful posts, campaigns, and tactics

* Who's accountable for what on your team

* Your target audience, their demographics and personas

* Goals and KPIs for each branded account by platform

* Impostor accounts and outdated profiles

Use a Social Media Calendar Template

To create a lean and efficient social media content plan, you can use our free monthly employee schedule template. This template includes space to plan and schedule your posts, as well as track your progress.

Creating a social media calendar may seem like a daunting task, but by following these simple steps, you'll be well on your way to planning and scheduling your content in no time. Remember to keep it simple, prioritize engagement, and use a template to make the process more efficient. Happy planning!

Free monthly employee schedule template